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The “NISHIKI” brand was created in 2026 by “TELLUS,” the world's first self-loving company, and is part of it.
We live in a world with too much noise, rush, instability, and random decisions. People make choices on the fly, compare things at random, settle for compromises, and are increasingly tired of the fact that even simple things are no longer reliable. But the food that ends up on the table with our loved ones should bring peace of mind, not doubt.
“NISHIKI” was created to restore a simple yet vital feeling—that food can be trusted and doesn’t need to be scrutinized. For us, food is not just about taste. It’s the right to choose with peace of mind. It’s the feeling that everything is done just as it should be.
That is exactly why there is no raw fish at “NISHIKI.” This is not a marketing ploy, but a conscious brand principle. We create Japanese food without raw fish so that the choice is simple: consistently delicious, risk-free, up to standard, clean, and safe—every day.
“NISHIKI” is Japanese cuisine without surprises, where taste and quality are predictable every day.
No raw fish. No risk. No doubts.
